One and MEC sucked in to new Hoover campaign

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by Simon

Kitchen appliance manufacturer Hoover has launched its biggest marketing campaign in over 20 years, with Manchester-based communications agency One and media agency MEC, which also has an office in the city.

One and MEC have been drafted in to support the launch of the Hoover Wizard range of Wi-Fi enabled kitchen appliances.

The multi-channel campaign includes national and consumer lifestyle press as well as digital, trade and outdoor advertising, with adverts set to appear on London buses.

Steve Macdonald, marketing director, Hoover freestanding division, said:  “Our strategic advertising schedule has seen us appear in top UK titles already, including OK! Magazine, Sunday Times Magazine and BBC Good Food as well as across London city centre in a number of high-profile 48 sheet spots."