Vista completes BMW events in Liverpool

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Vista has completed 4 back-to-back conferences and gala dinners for BMW Group UK.

It was part of a major strategic week for the car manufacturer and included its sales and marketing conference and group retailer conference.

The Leeds-based agency was behind the planning, logistics and production for the events at Liverpool’s Echo Arena and also took the lead on the creative.

“This is absolutely what we’re designed for. It combined all the best bits about Vista,” stated managing director, James Wilkins.

Vista rebranded from Logistik Group at the turn of the year to develop beyond its traditional events offering.