City Football Group announces new partnership details

Stephen Chapman's picture
by Stephen Chapman

Manchester City’s parent company, City Football Group has announced two new partnership deals ahead of the new season.

Telecoms brand, Digicel, becomes the the official communications partner for Manchester City and New York City FC across the Caribbean, Central America and the South Pacific.

The deal will see them create multi-media content as well as providing community coaching.

“We are delighted to welcome Digicel as our very first partner in the Caribbean, Central America and South Pacific Islands. Digicel has invested significantly in growing, developing and marketing football across their regions for several years and we are looking forward to working together to bring exciting promotions and content to football fans across these markets,” said Omar Berrada, commercial director of City Football Marketing.

The group has also signed a “multi year partnership” with sports nutrition firm, MusclePharm. This will run across its entire football portfolio, including Manchester City Women’s FC, Melbourne City and Yokohama F. Marinos.

"We are proud to be an official sponsor of City Football Group and all of its football clubs. City Football Group is home to some of the most well-known and exciting football clubs in the world and we believe this partnership will be mutually beneficial as more and more fans around the globe are introduced to our science-based, quality and effective products,” said Brad Pyatt, founder and CEO of MusclePharm.  “

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