Carat Leeds wins £3m DFDS Seaways account

Stephen Chapman's picture
by Stephen Chapman

Carat Leeds has won a competitive pitch for the £3m media planning and buying account for DFDS Seaways.

The agency will handle all communications planning and buying across all media in the UK.

“Over the years, we have developed in-depth and unparalleled knowledge of the travel industry. We will utilise this intelligence and expertise, whilst leveraging every opportunity offered by media convergence and data, to create a customer-centric media strategy that effectively drives business value for DFDS Seaways,” stated Kevin Cunningham, managing director at Carat Leeds.

Carat will develop and implement a cross-channel media strategy, to boost customer engagement.

“Carat Leeds has demonstrated it fully understands our core business needs. We are therefore confident that its expertise and data-driven approach to media buying and planning will help us to reach our target audiences at multiple touch-points in a meaningful and moreeffective way,” added Pete Akerman, head of marketing & strategy at DFDS Seaways UK.

Enjoyed this? Get our latest updates in your inbox every day

Subscribe to Prolific North’s morning newsletter to keep up with all the most important things going on in your sector.