Following on from the launch last June of the inaugural Prolific North Top 50 PR Agencies, today marks the public call for information from agencies not already on our radar for the updated 2014 edition.
Requests to confirm information are being issued this week to the 130-plus PR agencies who helped us compile information for the debut compilation and any agencies who feel their growth or size merits consideration are urged to contact us as soon as possible.
We are delighted that once again theEword has agreed to partner this annual initiative, as has the leading independent research company, Mustard, who will manage the process on behalf of Prolific North. Barclays will host the follow-up event in the autumn.
To submit your information or if any PRs have any queries about the process, please contact Jo Iaconianni at Mustard at jo.iaconianni@mustard-research.com or by ringing her on 0161 235 5270.
The Top 50 PR Agencies initiative follows on from previous Prolific North compilations of the Top 50 Integrated Agencies, the Top 50 Digital Agencies, Global Reach and the Top 100 Brands.
Companies contacted during the process of researching these initiatives will be invited by Prolific North and theEword to a subsequent follow-up event with leading speakers from their sectors. (The follow-up digital event with Keith Hunt of Results International and Anil Pillai of Digitas LBi is on Thursday 26 June).
In totality, these compilations of industry sectors enable Prolific North’s 50,000-plus – and growing fast – readers to track developments and progress across the North’s creative and media sectors on a regular basis.
We are confident that the 2014 list will once again quickly be recognised as the definitive countdown of the largest, best performing and most sought after PR agencies, from the Potteries to the Borders and from Liverpool to Hull.
A quick Google search for ‘PR agencies Leeds, Liverpool or Manchester’ shows how established the Prolific North ranking has already become.
The rankings are again being formulated by the independent researchers at Mustard, who will use a combination of financial data including turnover, profit, growth and balance sheets/shareholder funds.
Requests for information have begun and we hope to conclude the financial and related data gathering by the first week of June ahead of publication towards the end of June.
The follow-up event will be held in the late autumn.
