Airport City Manchester appoints local agencies to development
Marketing companies Argent LLP, Start JudgeGill and theEword have been taken on to help the Airport City Manchester development.
The 5m sq ft landmark development around Manchester Airport is part of the Government-designated Enterprise Zone and aims to attract international businesses that could contribute an additional 16,000 jobs in the North West of England.
Marketing manager at Manchester Airport Group (MAG) John McHugh, said the local agencies had a specific brief to bolster Airport City’s objectives.
“When selecting and shortlisting agencies through a competitive process, we were keen to stay within the region, to help support, grow and utilise local talent from within the region, which Manchester has in abundance.”
Argent LLP was appointed as Development Manager across the Airport City scheme in October, following the scheme’s international launch in Beijing.
Start JudgeGill and theEword have both been appointed to deliver a set campaign with a multi-channel presence.
Work started this month and the finished campaign, designed to appeal to a range of industries, will be unveiled at MIPIM in March.