Cornerstones call on Yorkshire agency for teachers' Hub
Yorkshire agency DMSQD has developed an online portal for one of the UK's fastest growing education providers in an attempt to transform the way teachers work.
The Barnsley-based company has created an online resource for Cornerstones Education, called Cornerstones Hub, giving teachers access to learning materials, videos and structured learning packages.
It's designed to help teachers plan and prepare engaging lessons to meet every requirement of the 2014 National Curriculum.
Cornerstones commissioned DMSQD to ensure its overall brand strategy fits with the company’s ambitions, and the agency is also working on the development of new science modules, a new iOS and Android app and the production of around 50 films for use throughout the online resource.
Mark Asquith, partner at DMSQD who recently won a prestigious brief from the Art Directors Club, said: “Our work with Cornerstones Education was far more than just design.
"Having sat down and understood exactly what issues both Cornerstones and the teachers at its schools were facing, we helped develop the Hub from the seed of an idea into a fully fledged education social network that adds real value to teachers, who are already so busy.”
Cornerstones has seen its customer base increase 40-fold in the last two years and now sells to over 500 schools nationwide.
Managing director Melanie Moore said: “We’re delighted to see such an increase in the number of schools buying into the creative curriculum we offer at Cornerstones.
“The increase in orders meant we’ve been able to re-invest in the business and in creative resources with which to market our extended range of products.
“DMSQD continues to have a holistic approach to our marketing needs. We make sure everything we produce is up-to-date with National Curriculum changes and our new marketing collateral including the Hub and everything that follows really helps teachers navigate what’s on offer and enables them to make the best choices.”