“Beyond Knowledge” as B2B International rebrands

Stephen Chapman's picture

B2B International has undergone a rebrand as it seeks to underline its global ambitions.

The Stockport-based firm has grown from a small family business in 1998 to become one of the world’s biggest independently owned, b2b market research agencies.

Nick & Paul Hague Nick & Paul Hague

“Our new visual identity and brand proposition have contributed to a brand that looks and sounds like a smart and experienced leader.  The way we communicate expertise and intelligence is to lead by example – to say we think that way, speak that way and write that way.  We intend this revamp to exemplify this,” explained co-founder and director Paul Hague.

Earlier this year, it announced its best ever quarter figures, stating that turnover rose to £1.7m and that sales had doubled year-on-year - in 2012 its total reported sales were £5.1m

In addition to its Bramhall headquarters, it has offices in London, New York, Chicago, Beijing, Shanghai, Brussels and Moscow.

Hague also stated that the rebrand was intended to recognised how much the market research industry has changed since the company was founded, not least with digital and the rise of social media.

Added co-founder and director, Nick Hague, “from modest beginnings, B2B International has developed a b2b DNA and the process of rebranding has enabled us to revisit our three core values of experience, knowledge and client commitment, then contextualise these in the modern era.  It’s certainly an exciting time.”