Sportcal repositions with Morgan Agency and We Are Circle

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by Stephen Chapman

Yorkshire agencies Morgan and We Are Circle have combined to reposition sports market intelligence firm, Sportcal.

Web Homepage VisualSBWe Are Circle’s Laura Pegg developed its marketing strategy, working as Sportcal’s outsourced marketing director and brought in the Morgan Agency to aid with brand positioning and to apply it across its communications materials.

“Morgan Agency have done a fantastic job on all our new material and I can't wait to see the response from the market once we start communicating what our new services can offer,” said Mike Laflin, CEO at Sportcal.

The repositioning comes as the company seeks to grow significantly over the coming years. Its clients include Manchester United, the Premier League, NFL and Mastercard.

Morgan is based in Leeds, while We Are Circle is in Holmfirth.