Rule 5 pedals off with new British Cycling brief

Stephen Chapman's picture
by Stephen Chapman

Rule 5 has won a competitive pitch to promote the UCI Track Cycling World Cup Manchester and British Cycling National Track Championships.

It’s the second time British Cycling has turned to Rule 5 and follows a long-standing relationship with its founders, Rob Brown and Julie Wilson, who both worked with British Cycling through former agency, Staniforth.

The 2 events take place a month apart at Manchester’s National Cycling Centre and Rule 5, will handle the public relations and social media for them both.

“This was a competitive tender but Rule 5’s creative, hands-on approach stood out and has delivered impressive results for British Cycling in the past. We’re happy to welcome the team on-board again ahead of the autumn/winter’s action-packed track cycling calendar,” said British Cycling Cycle sport marketing manager, Paul Rowlands.

The MediaCityUK-based agency also worked on the social media and PR for the UCI BMX SuperCross World Cup in April.

Enjoyed this? Get our latest updates in your inbox every day

Subscribe to Prolific North’s morning newsletter to keep up with all the most important things going on in your sector.