Dr Oetker seeks digital agency after Amaze steps aside

Stephen Chapman's picture
by Stephen Chapman

Dr Oetker is looking for a new digital agency to work on its Chicago Town brand after it parted company “on mutual terms” with Amaze due to a “client conflict."

The Manchester agency has been working on the frozen pizza account since 2010. It originally won the contract following a 5-way pitch and since then has implemented digital strategies for Chicago Town and its sub-brands.

Amaze was previously a part of Hasgrove plc, before being sold to marketing group, St Ives in March for £15.3m. While Prolific North has been unable to receive a response from Amaze this morning, St Ives does list Pizza Hut amongst its clients

The pitch process doesn’t affect any of the other agencies supplying the Chicago Town brand.

Enjoyed this? Get our latest updates in your inbox every day

Subscribe to Prolific North’s morning newsletter to keep up with all the most important things going on in your sector.