Smoking Gun given Social Petwork launch brief

Stephen Chapman's picture
by Stephen Chapman

For all those thinking that Mark Zuckerberg missed a trick by not creating a more animal-friendly social networking site, their prayers have at last been answered, with MySocialPetwork.

The pet-only website has enlisted the help of Manchester’s Smoking Gun as it promotes the proposition to adoring owners, who want to create social media profiles for their animals.

20% of owners already post pictures of their pets on traditional social networks at least once a week and here fellow animal lovers can share advice, news and of course as many pictures and videos as they like.

Of the win, well Rick Guttridge, managing director of Smoking Gun PR, purred with delight:

“We’ve carved a niche for delivering impactful and memorable work for brands in the pet sector working with the likes of The Kennel Club, Simon Cowell’s That Dog Can Dance and Ashleigh and Pudsey,”

“This brief ticks all the boxes in what we look for in the ideal client and we’ve hit already hit the ground running.”

The Manchester agency won the brief following a 4-way pitch and will now run an integrated consumer and trade campaign across traditional and digital channels.

Its first role will be to undertake a nationwide pet census to underline how much people in the UK love their pets. TV vet, Emma Milne, has been signed up as brand ambassador.


“Smoking Gun’s inventiveness and capacity for creating a truly memorable campaign, along with its knowledge of digital marketing made them the stand out choice of partner for us. The team’s successful campaigns with The Kennel Club also cemented our faith that they could deliver exactly what we need,” added Luke Patten, chief executive of Mysocialpetwork’s owners PEP Publishing.

Enjoyed this? Get our latest updates in your inbox every day

Subscribe to Prolific North’s morning newsletter to keep up with all the most important things going on in your sector.