Regital reveals media partners for display and online advertising
Regital has announced “ambitious expansion plans” for 2013, as it reveals a series of new digital display partners.
Based in Manchester, the company plans and executes online display media for the regions. It works alongside agencies including Mediacom, MEC, Carat and McCann.
Over the last 2 years, the firm has achieved "explosive growth”, which led it to move to a new city centre headquarters.
Ian Vint, the Regital's founding director said the announcement of the new partnerships would “take the business to the next level”:
“We looked at partnership options very, very closely and carefully evaluated the leading players out there. We spent time in the US at the beginning of the year to monitor the market and look for innovation. As far as we’re concerned, only the best is good enough for our clients. And that’s exactly what we’ve delivered. The world’s best.”
Performance display will be provided by MediaiQ; StrikeAd will do mobile; BrightRoll will supply video; Vibrant will handle in-content advertising; while Collective is a specialist in rich media and big data.
“Online display is a fast moving ever changing media space with new advertising technologies and propositions being launched all the time. Even for industry specialists it can be difficult to keep up with the wide array of offerings so we’ve made it easy for large advertising companies and clients by providing a one stop solution. With the new partnerships in place I’m very excited about Regital’s potential for growth,” continued Vint.