Muscant named CEO of Dentsu Aegis Network North as part of senior management shake-up

David Prior's picture
by David Prior

Elliot Muscant has landed the top job at Dentsu Aegis Network North in a senior management reshuffle.

Muscant, who was previously managing partner, takes on the role of chief executive officer overseeing the company's offices in Manchester, Edinburgh, Leeds and Newcastle and a total of 550 staff within its agency brands Carat, iProspect, Vizeum, Amplifi, Amnet and Fetch.

Elliot Muscant Elliot Muscant


He will be supported by Tony Blease, chief commercial officer and John Mathieson, chief operating officer. Pete Cooper, who joins the agency in January 2017, will take on the position of chief client officer.

Dave Lucas, who along with Andy Jeal founded the business in 1994, will be moving into the role of chairman of Dentsu Aegis Network North. Jeal left the business in February.

The company says that after "sustained success and growth" it is "aligning its leadership to ensure it is positioned to continue to deliver outstanding experience and results for its clients".

Chairman Dave Lucas said: “This evolution of our senior management team means that the talent, capability and experience we can put at our clients’ disposal has never been stronger. This team is fully equipped to continue the stellar growth we have achieved over the past five years.”

Dave Lucas (left) and Andy Jeal Dave Lucas (left) and Andy Jeal


Muscant, who started in the business as a graduate trainee, joined MediaVest Manchester in 2000 (the largest media independent in the UK at the time) and rose to become the head of MediaVest’s digital division, MVi, and then MD of MediaVest and Carat Manchester.

There have also been changes to the business’ leadership teams in Leeds and Edinburgh.

In Leeds, Kevin Cunningham becomes co-managing partner with Dominic Geary, with Annette Armitage assuming the new role of chair, Dentsu Aegis Network Leeds. In Edinburgh, Richard Gill becomes co-managing partner with David Crawley.

Dentsu is the third largest media agency group in the world, with global billings of $55.5bn in 2014.

PHD Manchester boss joins Carat Manchester leadership team

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