Trinity reveals new look Manchester Evening News
A “revitalised” Manchester Evening News is bring printed today, as part of a change across Trinity’s regional titles.
The new-look MEN will have a modern typeface and layout, with content which is described as “celebratory and engaging.” There will be a number of new supplements and sections, aimed specifically at an “aspirational and younger audience.” These include a travel and home supplement.
“The Manchester Evening News is booming,” said Rob Irvine, editor-in-chief.
“Thanks to our award-winning website - the biggest regional site in the UK - and we have a bigger audience than ever before, and it continues to grow. However, like Greater Manchester, the MEN doesn’t rest on its laurels and always strives to get better at what it does.
“We know the way readers consume media has changed dramatically so the MEN has to adapt to survive. That’s why we've created a great new look for our print edition, which reflects the success story that is Greater Manchester.”
The Liverpool Echo and Birmingham Mail adopted a similar style last year following reader feedback.