FindAnAgency: FutureEverything Singapore: UK PR: £12,000 budget
FutureEverything is an award winning festival and innovation lab based in Manchester UK this year celebrating its 20th anniversary.
It stands for the sharpest edge of the digital imagination, and brings people together to discover, share and experience new ideas for the future. Year round, it delivers innovation labs in areas such as open data, smart cities and new media arts. On 5th-13th September 2015, FutureEverything presents a city-wide Festival in Singapore (“FutureEverything Singapore”). This is a partnership between FutureEverything, SG50 and Singapore’s Infocomm Development Authority (IDA).
This is a unique proposition, as it is the first time Singapore has used a cultural event to communicate issues around its flagship 'Smart Nation' – the national vision of using technology to improve lives and business. The Singapore festival will promote a culture of experimentation and prototyping in Singapore, and amplify the global profile of the FutureEverything brand. The festival will take place in venues and public spaces across Singapore, with mass-participation urban gaming, a public realm art installation, a conference, workshops and exhibitions.
FutureEverything requires a communications agency or PR consultant with the contacts, experience and resources to generate profile among partners, communities and stakeholders, the media and the public, in Manchester and the UK. The agency will work with FutureEverything’s board, management and communications team to design and deliver the local (Manchester) and national (UK) campaign for FutureEverything Singapore; generating profile and awareness in Manchester and nationally within the UK.
The agency or consultant will also broker strategic relationships to facilitate this. The ideal agency or consultant would be based or have strong links with Manchester, and have strong links specifically with its cultural, corporate and strategic development communities. The Manchester and UK PR agency or consultant will:
- Build and promote the profile of FutureEverything Singapore among current and potential local and national partners, stakeholders and sponsors and the UK public
- Promote the Singapore festival programme to Manchester and UK press and media
- Tell the success story of FutureEverything, as a Manchester-based company expanding globally and winning such a prestigious contract, consolidating FutureEverything’s position as a leading cultural pillar and a beacon for Manchester.
Project Deadline - 19 June 2015