FindAnAgency: FutureEverything Singapore: International PR: £25,000 budget

Nick Jaspan's picture
by Nick Jaspan

FindAnAgency logoFutureEverything is an award winning festival and innovation lab based in Manchester UK. On 5-13 September 2015, FutureEverything will deliver "FutureEverything Singapore” and now seeks a UK communications agency to work with FutureEverything’s communications team to design and deliver the international PR campaign for FutureEverything Singapore.

The project link can be found here.

Project Overview

FutureEverything is an award winning festival and innovation lab based in Manchester UK this year celebrating its 20th anniversary. It stands for the sharpest edge of the digital imagination, and brings people together to discover, share and experience new ideas for the future. Year round, it delivers innovation labs in areas such as open data, smart cities and new media arts. FutureEverything's journey over 20 years, charting and participating in the emergence of a digital culture, culminates this September in this spectacular event in Singapore. On 5th-13th September 2015, FutureEverything presents a city-wide Festival in Singapore (“FutureEverything Singapore”).

This is a partnership between FutureEverything, SG50 and Singapore’s Infocomm Development Authority (IDA).

This is a unique proposition, as it is the first time Singapore has used a cultural event to communicate issues around its flagship 'Smart Nation' – the national vision of using technology to improve lives and business. The Singapore festival will promote a culture of experimentation and prototyping in Singapore, and amplify the global profile of the FutureEverything brand. The festival will take place in venues and public spaces across Singapore, with mass-participation urban gaming, a public realm art installation, a conference, workshops and exhibitions. FutureEverything requires a communications agency with the reach, contacts, experience and resources to promote FutureEverything Singapore to international media, securing coverage for the festival in high profile international press.

Future EverythingProject Brief

The agency will work with FutureEverything’s communications team to design and deliver the international PR campaign for FutureEverything Singapore. The agency will:

  • Promote FutureEverything Singapore’s programme to the international media – where appropriate, ensuring it reinforces FutureEverything’s vision and values
  • Expand FutureEverything’s global brand gravitas, making FutureEverything Singapore more attractive to new audiences, sponsors, partners and funders
  • Build and promote the profile of FutureEverything’s Founder and CEO, Drew Hemment as an international thought leader in the specific areas covered by the festival.

Target Audience

The successful agency must be able to demonstrate extensive prior international PR success in FutureEverything’s key areas – technology, art, digital culture, innovation and design. They must have experience in the successful delivery of international PR campaigns for large scale arts and technology projects, conferences and/or festivals. The agency will need to demonstrate that they have a good relationship with prominent international press contacts, particularly in design, arts and technology press.

The agency will be required to identify stories and programme content relevant to different media, and pitch accordingly. We expect the successful agency to have significant existing gravitas and contacts at the relevant government and national agencies concerned with marketing events and/or other large scale projects.

Project Deadline - 19 June 2015