The Prolific North Top 50 Integrated Agencies, returns for its second annual outing in the week commencing 17 November. The 2014 ranking will once again provide the definitive guide to the North’s leading integrated agencies, spanning a wide range of advertising, marketing and creative consultancies.
Last year’s debut Top 50 has proven to be one of the best and most widely-read posts on the site, and its popularity and influence can be determined by search results which consistently return the Prolific North ranking as one of the top search results. It also led to a highly popular follow-up event.
McCann Manchester topped the list, but there was an excellent showing from Yorkshire agencies with Jaywing, Home and Gratterpalm all making the top five.
The second Top 50 Integrated Agencies 2014 is the latest in our popular series of sector Top 50s, following the recent Prolific North Top 50 PR Agencies – also in its second year – and the Prolific North Top 50 Digital Agencies.
Google searches for these latter disciplines, both in the North and across the UK, also reflect just how highly ranked Prolific North content is.
And Google itself has again agreed to be a partner for this initiative, and Better Placed is again sponsoring the initiative.
Mustard Research is once again creating and overseeing the compilation and will ensure the process is rigorous and the results entirely independent.
As with our other Top 50 rankings, the Prolific North Top 50 Integrated Agencies 2014 will be predicated largely by financials – balance sheet value, turnover and growth (both volunteered from the agencies themselves as well as sourced online). It will also feature other key pieces of information such as headcount and key client wins.
Jo Iaconianni, at Mustard, has been in contact with over 150 agencies during the past few weeks discussing the information we are seeking and we are about to start whittling the list down to the 50 for publication w/c 17 November.
If any last-minute agencies wish to ensure their information is included at the outset for consideration, please email Jo ASAP at jo.iaconianni@mustard-research.com.
