Google Adwords PPC Training Course

Google Adwords PPC Training Course

If you’re looking to increase the visibility of your website, Google Adwords is a highly effective tool to target potential customers.

If you’re looking to increase the visibility of your website, Google Adwords is a highly effective tool to target potential customers.

Our jargon-free training course will show you how to create a successful search campaign and explore best practice techniques to help you get a competitive advantage.

This training course is personalised to suit your business so that you will go away with an effective strategy and Google Adwords implementation for your business.

This training course covers:

Keyword Research

  • Practical tools available for keyword research
  • Taking advantage of long-tail keywords
  • Google keyword planner – getting volume & cost estimates
  • Semrush – getting volume and cost estimates
  • Semrush – getting keyword ideas from your competitors
  • Setting appropriate objectives and goals for your Ad campaigns
  • Importing your keyword lists from excel

Conversion Tracking

  • Setting up conversion tracking
  • E-commerce conversion tracking
  • Adwords Structure
  • Using website navigational structure
  • AdgroupAd group structure basics and organisation
  • Google Adwords and Analytics
  • Ads and Google Analytics integration

Google Ads Copy

  • The anatomy of Google text ads
  • Compliance in Google text ads
  • Best practices for successful text ads
  • Live demo: creating text ads

Quality Score

  • Understanding ad quality score and lower your costs
  • Landing page quality and quality score
  • Understanding ad rank and how it is calculated
  • Campaign Optimisation with Targets

Device targeting

  • How to best target people by location
  • Ad scheduling to gain more visibility
  • Creating ad variations and testing
  • Dynamic Search Ads
  • What are dynamic search ads?
  • Setting up dynamic search ads

Bids Strategies

  • Bidding strategies: target ROAS
  • Bidding strategies: target CPA
  • Efficient Ads Management Process

Google ads CPC calculator

  • Process-driven Google Ads plan
  • Google ads checklist for the marketers

Key Ad Reports

  • Location reports
  • Using the search term report to find negative keywords

Getting right with Extensions

  • Understanding site link extensions
  • Call extensions
  • Message extensions
  • Location extensions

Increasing Clicks & Sales: How to use the Fogg Behaviour Model

Understanding Keyword Match Types

  • Broad, broad match modifiers
  • Phrase match, exact match
  • Getting the cost down with a negative match


  • How to create and add your remarketing tag
  • Building your first remarketing audience

An introduction to Google Shopping Ads


"Attended a group training session on Google Ads recently and found the session to be extremely helpful. Ted gave detailed information on each step, offering the kind of insights only someone with high-level hands-on experience can. I'd definitely recommend to people looking to carry out this service." - Amy Shirtcliffe, Jam Agency

"Absolutely fantastic training Alix. The training was first class and is a real deep dive into Google Ads. The training was personalised to my needs and is perfect for people who are starting out. I would highly recommend Alix if you want to learn more about Google Adwords."  Lee, Mockridge Labels

To find out more information, and to register your tickets