Prolific North, in partnership with Metricomm, is hosting a webinar to outline and discuss the methods used in the PR sector to both measure success and plan for the next campaign.
With near real-time data available to the sector, can the PR industry create a more agile process to measure success and fine-tune activity to deliver better business outcomes accordingly.
And, with a new ‘big data’ approach, can the PR industry create more reliable data for brands, marketing analytics, consumer insight and media evaluation than has previously been possible?
Marianne Morgan, Director of Research and Analytics at Citypress
Karen Williams, Director at Metricomm