MMA Summit 2019
The Loudest Secret in Marketing - understanding the over-50s consumer
The UK’s ageing population is on the agenda of every marketer, with the importance of this sector set to grow. And yet, information about this crucial audience remains difficult to access.
The Mature Marketing Summit is now firmly established as Europe's leading conference focused on the "grey" market – offering marketers the opportunity to enjoy a full day of expert speakers and networking sessions This is a must-attend event for those wanting to tap into this increasingly important sector.
Confirmed speakers include Autotrader, Telegraph Media Group and the Direct Marketing Association.
Agenda for the event:
8:45 Registration and buffet breakfast.
09:45 Welcome by MMA Chair, Sally Winfield
10:00 What the data tells us
How to achieve Digital Excellence.
Changing consumer behaviours.
Greater choice does not mean more options.
Nick King - Insight Director | AutoTrader
10:30 Making the headlines for the right reasons
What's new in the old?
Are "traditional" channels leading the way in innovation?
Attribution of response is still key; are things progressing and what should you be doing to benefit?
How understanding the entire media ecosystem can improve your marketing.
Jasman Ahmad - Strategy Director | Accord Marketing
11:00 Networking tea and coffee break
11:20 Trusting the robots
The rise of Artificial Intelligence.
Launching a brand amongst mature consumers.
Building trust alongside innovation.
What should businesses be doing to prepare?
Paul McCallum - Director of Customer Acquisition | Babylon Health
11:50 Winning Trust and Building Loyalty
How to make smart and intelligent decisions for your business
What you can do to ensure customers see true value
Keeping customers loving you for longer.
Tim Bond - Insight Director | Data & Marketing Association
12:20 Telegraph Media Group speaker.An opportunity to talk to your peers to discuss challenges, experiences and tosuggest solutions. This can be done either 1:1 or through our informal “guided” table discussions.
14:15 Session to be confirmed
14:45 Social influencers - never too old to follow the crowd
Building a campaign, measurement of results and optimisation.
What should your business be doing.
Success stories and pitfalls to avoid.
Future trends to watch out for.
Lisa Targett - General Manager | Tribe
15:15 Panel discussion.This session will allow for an informal Q&A with a panel made up of speakers and guests.
Topics will include:
Key insights on the size and growth of the market
What's driving the growth in market understanding?
Customers' biggest objections to current marketing.
Opportunities, challenges and future trends.
Moderated by Sally Winfield, MMA Chair
15:45 Close of Summit and networking drinks until 17.00
Members: £199 and Non-members: £349