Value Proposition Design Training

Value Proposition Design Training

Join us at Prolific North to learn from David Edmundson-Bird, Principal Lecturer in Digital Marketing & Enterprise at MMU, about the Value Proposition Canvas. 

This training day is focussed on understanding and using the Value Proposition Canvas with a view to developing your own value proposition for use in your marketing of existing and new products, services and offerings.

David is a lecturer in Digital Marketing at Manchester Metropolitan University where he leads a team of specialist digital marketing academics and runs a number of digital communications programmes.

He is the Course Leader for Manchester Met’s newly launched Global E-Learning MSc in Digital Marketing. He also set up the first UK MSc in Digital Marketing in 2007, a programme that has now graduated nearly 350 high-profile professionals into the sector.


  • You will be able to develop relevant value propositions and identify products, services and offerings that customers actually want
  • You will be able to develop marketing comms that actually promote your products, services and offerings to an audience looking for them

The structure of the day is as follows:

  • Overview of VPD Process
  • The place of value proposition design in business models
  • Customer Jobs, pains and gains
  • Where jobs, pains and gains insight comes from in behaviours, location and psychographic information
  • PSOs, pain relievers and gain creators
  • Identifying gaps
  • Writing VPD statements
  • Using VPD statements in marketing comms


Ticket prices: £295 + VAT

Price includes course materials, copies of slides and refreshments.