Parallax produces website for pioneering football GPS firm

Simon Austin's picture
by Simon Austin

Leeds agency Parallax has launched a website for PLAYERTEK - the first GPS vest for amateur footballers.

PLAYERTEK is a subsidiary of Australian firm Catapult Sports, which has its UK headquarters in Leeds, and works with clubs including Real Madrid, PSG and Leicester City.

The PLAYERTEK vest costs £199 and carries a GPS-enabled pod that tracks a player's movements on four levels – distance covered, top-speed, sprint distance and number of sprints completed. It allows players to compare their stats to those of stars such as Gareth Bale.

Parallax was tasked with building advanced geo-targeting to show users in different countries relevant content and currencies.

Parallax is a Leeds-based full service digital agency founded in 2010.  It specialises in web development, web applications, design, branding and marketing.