Leeds agency drives off with retained Cox Automotive brief
Enjoy Digital has been appointed by Cox Automotive, the world’s largest automotive service organisation.
The Leeds agency has been handed a retained brief to provide retained digital marketing services following the development of a new corporate website.
The new site, also created by Enjoy, lets automotive professionals find out more about Cox and its brands, including Manheim, Motors.co.uk and We Want Any Car.
The agency is now set to implement integrated SEO, paid search, content marketing and online PR strategies to drive search volumes and lead generation.
Enjoy has already worked for Cox's car and commercial vehicle brand, Manheim.
David Flesher, head of marketing for Retail Solutions at Cox Automotive UK, said: “The agency’s innovative and results-driven approach, coupled with its integrated approach to digital marketing, will maximise our online presence and increase revenue and awareness for our brands.”
Jonathan Filewood, MD of Enjoy Digital, added: “Our digital expertise will be essential in helping Cox Automotive gain a strong standing in a fiercely competitive online market, and our integrated approach to search marketing, online PR and content marketing will be crucial in helping the group’s brands achieve its business objectives and growth ambitions.”
Enjoy Digital, which has a team of 45 based in Leeds, also works with the likes of Costcutter and Bank of Ireland.