Jaywing marries artificial intelligence & virtual reality with new product

Simon Austin's picture
by Simon Austin

Marketing agency Jaywing has launched a new product suite using Artificial Intelligence and Virtual Reality.

Jaywing Intelligence uses machine-learning to make automated real-time marketing decisions using advanced mathematical algorithms; and it uses Virtual Reality for data visualisation to help bring this complex analysis to life.

The product suite is already being used by more than 15 clients across a variety of sectors, including Sky, ITV, Anytime Fitness Australia and KPMG.

Jaywing Intelligence comprises three components: data collection, intelligence and automated real-time decisions.

This insight and intelligence can be used by the Artificial Intelligence decision engine to deliver automated real-time marketing decisions..

Jaywing cites wide-ranging applications for Jaywing Intelligence, such as driving real-time pricing changes in response to competitor pricing or an individual’s price sensitivity.

Rob Shaw (above right), CEO UK & Australia, said: “The launch of Jaywing Intelligence marks the integration of technologies acquired as part of the acquisition of Bloom last year and existing marketing products created by Jaywing’s Data Science team.

"The combination of these technologies and the skill of the Bloom and Jaywing Data and Computer Scientists has resulted in further development to create a new and enhanced set of services that we are very excited formally to bring to the market.”

Alex Craven (above left), MD of Jaywing Intelligence, added: “Because Jaywing is a truly collaborative company with many deep specialisms in marketing, we’re able to apply all our collective smarts to the real issues marketers face.

“We firmly believe AI and Jaywing Intelligence in particular is a superb enabler that will help free marketers from the complexity and often mundane tasks of execution to spend more time thinking strategically and creatively.”

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