Chester's Armstrong create new brand identity for ceramics firm

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by Simon Austin

Chester agency Armstrong has created a bold new look for Stoke ceramics manufacturer Wade.

The refresh includes a new brand identity, website, photography and video, together with updated collateral. The move coincided with a restructure of Wade’s product sectors, which now focus on spirits, fragrance, home and food.

Wade is a market leader in the design and production of high-quality ceramics, working with high-profile brands including Bells, Burberry and Agent Provocateur.

CEO Paul Farmer OBE gave Armstrong a wide-ranging brief for a complete refresh, starting with a new brand identity. In designing the logo, Armstrong developed a clean monogram mark, incorporating the W and C of Wade Ceramics.

Alongside Wade’s new responsive website, Armstrong also created a 3D animation reflecting Wade’s long and unique history. A new corporate profile was created, as well as other associated collateral.

Farmer said: “With their significant expertise in the alcoholic drinks sector, Armstrong has pulled out all the stops and created a look and feel for Wade that we are entirely delighted with. The feedback we’ve received from our customers, both here and abroad, has been overwhelmingly positive.”