One moves into gamification after Gorenje project
Manchester agency One has launched Tetris-style game 'Retris' on behalf of kitchen appliance manufacturer Gorenje.
The game, inspired by the company’s Retro cooling collection, involves a series of falling retro fridges that users can fit together in air-tight rows to score points, with the highest scorer winning a Gorenje Retro refrigerator.
The game was launched as part of the Gorenje life-inspired content campaign which also included a series of 30-second recipe videos, also created by the agency.
Wayne Silver, managing director, said: “There are a whole host of companies vying for the attention of consumers on digital channels, which makes content such a vital service. This is why we have taken the decision to hire team members solely focused on content to connect the dots between digital, creative, PR and social.
“The main elements of the client’s brief were to ensure the content was engaging, different and quirky, to reflect the characteristics of the Retro range, and to increase engagement and awareness of the Gorenje brand online.”
One has invested in new audio visual equipment and editing software in recent months and appointed Saul Bush as a designated content executive.
It said it was now offering gamification as part of its service offering.
Head of digital, Paul Pearce, added: “By incorporating gamification into marketing strategies, companies are able to elevate their products and provide an experience that encapsulates the brands’ essence in a fun and engaging way.”
One also works with Euler Hermes, Hoover, Taylor Wimpey, United Utilities and York Racecourse.