Laterooms.com taking PR in-house after end of Brazen contract
Laterooms.com is taking its PR in-house, marking a change in strategy after a contract with Brazen PR ended.
The contract with Manchester-based Brazen, which began in January 2015, ended in April this year.
Before that, Laterooms, which is based near Victoria Station in Manchester, had used London PR firms.
A Laterooms spokesperson told Prolific North: “This is an opportunity for someone to come and establish our in-house PR function and truly make their mark on the LateRooms.com brand.”
The travel website was acquired by India’s Cox & King’s Group for £8.5m last October – more than £110m less than previous owner TUI had paid for it.