Modern-English's sharing tech gets into the groove with Madonna
A new online tool from Manchester agency Modern-English has been used by Madonna and Live Nation on the star's latest tour.
The Like A Virgin singer is using its Super-Shareable content format to promote a global Twitter competition for the Rebel Heart world tour.
The competition allows users from around the globe to tweet to enter and win tickets, hotels and flights to see the Madonna show - you can see it in action here.
It is intended to promote the global tour across social channels and grow Twitter followers, and with Super-Shareable the promotional site can also be embedded within fan sites, news sites and blogs.
Modern-English says that Super-Shareable, which took eight months to build, was a response to the demands of clients who had "exhausted the potential of ‘flat’ content such ads, images and infographics and want a way to share more engaging, interactive formats".
Bruce Thomas, MD of Modern-English, said: “We’ve moved the content technology game on a step with Super-Shareable.
"I think brand owners and popular sites will soon see that with this tech there is a new way of sharing engaging content with users that works to everyone’s advantage, and it was invented right here in Manchester.”