Corporation Pop completes IVF and research sites for hospital trust

David Prior's picture
by David Prior

Corporation Pop has developed two new websites for Central Manchester University Hospitals NHS Foundation Trust (CMFT), showcasing its IVF and research capabilities.

The Manchester agency has launched a new identity and site for a fee-paying assisted conception service at Saint Mary’s Hospital.

The logo uses mathematically generated Fermat spirals, a pattern commonly found in plants and based on the golden section.

The new CMFT sitesThe new CMFT sites

Corporation Pop has also developed a website for CMFT’s Research and Innovation (R&I) Division, which aggregates content from six previous sites to provide accessible information about research across its eight hospitals and community services.

Dom Raban, managing director at Corporation Pop, said: “Our work with CMFT demonstrates two very different approaches to design. While the R&I brief required adherence to NHS guidelines, we could be more creative with Saint Mary’s as it had to compete with commercial IVF services and therefore look very different to a typical NHS site.

“The common thread is that both solutions are clean and contemporary with clear navigation. They have been optimised for a superior user experience as well as easy access across a range of devices.”

Sam Evans, directorate manager for gynaecology at CMFT, added: “We’re delighted with what Corporation Pop has delivered. The new website will make it easy for people to understand and access our range of fee-paying services.”

The agency won the work through two separate pitches and competitive quotation exercises at the end of 2014.