Retrofuzz's e-commerce site is a perfect fit for Lee.com

David Prior's picture
by David Prior

Retrofuzz has completed a first ever e-commerce website for jeans giant Lee.

Lee.com is the first place to showcase the 125-year-old brand's entire collection. It was originally founded in 1889 by Henry David Lee as a line of worker dungarees and jackets.

As well as being fully responsive, the site is multilingual with versions created for nine countries including Germany, France and Poland.

blue_and_bold_women_home_teaser_desktop4 The site showcases all of Lee's range online for the first time

Matt Kendall, RetroFuzz's chief creative officer, said: “Lee leads the trends, it’s a brand with true denim history and has a loyal following.

"We’ve been part of their evolution for a number of years and this site heralds a new e-commerce era for the brand.

"It’s not just a shop window, it’s Lee’s entire collection unveiled in a way that educates and inspires, designed to meet demand for its fashion-forward denims.”

Chris McGivern, Lee's digital marketing manager, added: “RetroFuzz are obsessive in creating outstanding user-experiences and close brand collaboration. The result is a layered user journey that simultaneously gets shoppers to the checkout quickly and efficiently, whilst also allowing users that want to know more, a much deeper exploration into the brand story.”

The new site comes hot on the heels of the first full e-commerce site Retrofuzz completed for Wrangler.

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