£3.5m contract for children's road safety campaign

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by sarah

x001-00134-schools-ctc-logoMacclesfield-based multimedia content business Ten Alps has renewed an existing multi million pound contract with Transport for London.

It will lead a £3.5m digital road safety campaign for pre-school children following a competitive tender.

Ten Alps, CEO Mark Wood, said: “Winning the TfL contract is a significant step in the creation of a much larger content marketing and communications business at Ten Alps. Our success is a reflection of the superb story-telling and digital design skills in our Ten Alps Communicate business unit.

“We’re now focussed on building out our television operations and developing Ten Alps Communicate into a broader content marketing and corporate communications business, while also accelerating out CSR opportunities.”

Under the TfL contract, Ten Alps will produce digital multi-platform road safety educational material aimed at pre-school children in London.

The programme, called “The Children's Traffic Club London” will reflect the diversity of London in its design and features a range of animated characters
designed to appeal to 3-5 year olds, educating them in all aspects of road safety and encouraging active travel such as walking and cycling.

Read the company announcement here.

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