Amaze puts users first with new NSPCC website
Manchester digital agency Amaze has unveiled a new website for NSPCC.
The new, fully responsive site has been designed "to put the NSPCC’s website users first", and performs a range of functions from acting as a hub for fundraising and support to providing advice for children, parents, organisations and schools.
Amaze added that content had been tailored "specifically to meet every individual user’s needs".
Helena Raven, head of development at NSPCC, said: “Our website plays a vital part in our work, providing direct support for those who need us, and ensuring our amazing supporters continue to prevent abuse and help more children.
“The NSPCC is over 90 per cent funded by public donations, which enabled us to help 11,697 children and families over the last year alone. We’re excited that this inspiring new digital experience will make it easier for everyone to play their part and join us in fighting for every childhood.”
Suzy Gulin-Warren, business director at Amaze, added: “We’re really proud to have worked with the NSPCC as their lead digital agency on such an exciting and important project. The critical difference to the new site is the way in which it breaks down siloed information, so there are no longer disparate sections.
“Engaging content ensures that relevant pathways are personalised to individuals, making the whole experience of visiting the site as impactful and meaningful as possible.”