Twentieth Century Fox appoints Blueleaf
Twentieth Century Fox Home Entertainment Retail has added Blueleaf to its digital roster.
The Cheshire agency will initially be working with Fox Direct to produce a mobile strategy and “online brand experience” for film and television releases.
They will be examining ways to mix film and television content and ecommerce to drive pre-orders of Blu-rays and DVDs.
Blueleaf works with brands including Red Bull and Next. It's currently producing international e-commerce websites for Laura Ashley, for Germany, Austria, Switzerland and Italy.