MAG shows off TV campaign for Vegan make-up accessories to Love Island viewers
Salford-based Media Agency Group has helped produce the first TV campaign for a company that creates vegan make-up accessories.
The TV campaign makes use of one of the Love Island contestants from last year's show, Kaz Crossley, who is now a fashion influencer and make-up artist.
Spectrum Collections, a manufacturer of vegan make-up brushes and accessories, chose to work with MediaCityUK-based Media Agency Group (MAG) to make use of their access to Love Island audiences.
They worked with the agency to deliver a TV campaign, shown to Love Island viewers during the final few days of the ITV2 hit show.
John Kehoe, CEO of Media Agency Group said: “Spectrum Collection has a beautiful range of vegan make-up products, which are a perfect fit for Love Island audiences. We are confident awareness of their brand with grow on the back of their first foray into the world of TV”.
Spectrum is a cruelty-free brand who are part of the Vegan Society and PETA registered, and their make-up brushes and accessories are sold both online and in selected stores, including high-street giant Boots.
MAG are building up their work in the fashion sector, having recently secured the Love Island fashion partnership deal with ISAWITFIRST.COM as well as the recent TV marketing campaign for female fashion brand Oh Polly.