MediaCityUK's Reelworld creates new sound for iconic radio station

David Prior's picture
by David Prior

Dutch broadcaster Radio Veronica, one of the original pirate radio stations, has launched a new custom jingle package created by Salford-based ReelWorld.

The pop-rock station recently went through a series of changes to both its line-up and its playlist, and needed a new jingle package as part of the refresh.

Radio Veronica was one of the original pirate radio stations

The station returned to ReelWorld for a new set of 16 custom themes, created using real guitars, bass and drums for authenticity. One theme even features a Talkbox, as used by Bon Jovi, to add to the musical palette.

Chris Hartgers and Guido Sprenger, imaging managers at Radio Veronica, said: “These new jingles really sound amazing on-air – the real instruments throughout the package bring the themes to life. We worked closely with the team at ReelWorld to make sure that everything was exactly as we wanted and we’re delighted with the result.”

ReelWorld managing director Anthony Gay added: "This package is the real deal, with the live instruments really bringing the themes to life.”

ReelWorld custom radio jingles can already be heard on Heart UK, NRK P1 in Norway, Belgium’s Radio 2 and Bayern 3 in Germany, and it also recently unveiled a new sound for BBC Radio 1Xtra. Its European business is based at MediaCityUK.

Listen to the new jingles here: