Leeds-based icelolly.com reaps rewards of placing "customer at the heart"

David Prior's picture

Revenue has jumped 10% at holiday price comparison website icelolly.com, with the company claiming it was down to "putting the customer at the heart of the business".

The Leeds-based firm, which employs almost 50 people and celebrated its 10th anniversary last year, saw revenues jump from £2.7m in the first three months of 2015 to £3m in the same period this year.

The company compares over 100 million holiday offers from some of the UK’s top travel companies, and has over 20 million visitors to its site each year.

Backed by Palatine Private Equity in late 2013 following a management buyout, icelolly.com said its growth was largely down to a “shift in focus to quality customer care.”

Over the past two years, the business has conducted a review of all advertising partners, and is currently the official sponsor of ITV’s prime time Saturday night show Bang On The Money.

A recent Icelolly.com TV ad:

Andrew Latham, CEO at icelolly.com, said: “We’ve made huge strides despite challenging market conditions.

"It’s fantastic that consumers are increasingly turning to icelolly.com to compare prices and save money on their holidays. Much of our growth has been down to positioning the customer at the heart of our business, which has seen customer satisfaction scores soar and repeat visits increase.

“We now have a network of over 25 partners who all work tirelessly to offer the best holiday deals and we will continue to strengthen these relationships as we target further growth.”