Joe Hart and Steven Gerrard among stars of new BT Sport campaign

David Prior's picture
by David Prior

Stars including Joe Hart, Steven Gerrard and Michael Owen feature in a new campaign from BT Sport that aims to position it as the home of European football.

The House Party campaign is designed to trumpet its success in securing the rights to the UEFA Champions League and Europa League next season.

It features a total of 13 Champions League winners including Real Madrid’s Gareth Bale, Paris Saint-Germain’s David Luiz and Bayern Munich’s Frank Ribery.

Watch the ad below:

Dan Ramsay, customer acquisition director, BT Consumer, said: “This is an exciting time for BT Sport. We hope viewers get into the party spirit and enjoy seeing some of their favourite football stars celebrating with the glitz and glamour that surrounds the elite tournaments for world club football, the UEFA Champions League and the UEFA Europa League, which BT customers can now watch all in one place and at a great price.”

BT will run rich media digital ads, outdoor posters, press and radio ads concurrently with the campaign alongside an updated Beat the Bin challenge on social media.

The campaign was created by AMV BBDO and produced by Academy films, with media buying handled by Maxus.

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