The Gate unleashes Schmidtt on cats-only ITV ad break
The Gate Films' latest cross-platform campaign will launch tonight with a 30-second TV spot during ITV's The Secret Lives of Cats.
The commercial will see Injury Lawyers4U's normal daytime spot interrupted by a giant black cat, Schmidtt.
The oversized feline also features on a dedicated YouTube channel.
The ad break will be exclusively for ads featuring cats.