The Gate unleashes Schmidtt on cats-only ITV ad break

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The Gate Films' latest cross-platform campaign will launch tonight with a 30-second TV spot during ITV's The Secret Lives of Cats.

The commercial will see Injury Lawyers4U's normal daytime spot interrupted by a giant black cat, Schmidtt.

The oversized feline also features on a dedicated YouTube channel.

The ad break will be exclusively for ads featuring cats.