Channel 4 increases commissions outside of London
The announcement was made in its annual report, which has been published today.
The not-for-profit broadcaster has a revenue of £908m and this, it stated, enabled it to spend £429m on original content - the second highest sum in its history.
There was good news for its sales operation, which has a regional office in Manchester. They exceeded their target of £1bn, while total advertising and sponsorship revenues remained stable at £846m, up marginally on the year before (£844m).
“Our data strategy is advancing with over 10m viewers registered including one-in-two 16-24 year olds. As well as providing invaluable audience insight, this is enabling comprehensive demographic targeting on 4oD. With strong performance in our key audience demographics of 16-34 year olds and ABC1s, revenue is stable and we are on track to breakeven by the end of this year.”