Radio listening continues to rise as latest RAJARs released

Stephen Chapman's picture
by Stephen Chapman

Despite the influx of new technology, radio is continuing to hold its own, with a 1m growth in adults (15+) tuning in year-on-year.

Almost 90% (89.5%) of the UK adult population listens to the radio every week, with the total average number of weekly hours for Quarter 3 hitting 1.03bn.

Regionally, there’s been good news for Real and Smooth Ltd, which has hit an all-time record reach of just under 6m adult listeners:

DEE radio“I’m delighted with the outstanding set of figures this quarter has produced, with two record reaches to celebrate.  It’s a wonderful achievement to have just under, 6 Million adult listeners tuning in each week to a Real or Smooth Station,” said Mark Lee, chief executive of Real and Smooth Limited.

Cheshire’s Dee 106.3 saw a record-breaking 10% quarter on quarter increase in listener numbers and its sister station, Silk 106.9 recorded a 13% increase in the same period with its highest hours listened since it was acquired by Dee in 2009.

“I couldn’t be happier. We operate truly local radio stations broadcast from the area for the area with no national networked programmes. I’m sure it’s this dedicated programming that has brought these all-time high audience figures. They are a credit to the hard work of our team,” said Dee chief executive, Chris Hurst, who’s hoping the figures will rise further following its arrival on DAB and a wider transmission area.

Meanwhile at Bauer's Place Portfolio, Key 103 is still losing share, dropping from 8.2% in Q1 to 5.1% this quarter. Total hours have dropped from 3,625,000 to 2,013,000. It means that while it shares the "Manchester's Number One Hit Music Station" strap line with Capital Manchester, it's currently Number 2, with Capital Manchester holding a 7.3% share and growing from 2,940,000 hours listened (Q1) to 3,433,000 (Q3), it's reach has also increased from 477,000 at the start of the year to 545,000 today.

After the initial rise in listening figures at TFM Radio, following its move to the Metro Radio base in Newcastle, listening figures have held, although hours listened has dropped from 1,186,000 to 1,067,000 and share has called from 7.7% in the last quarter to 6.4%.

2013 Quarter 3 Summary24 June-15 Sept 2013 Quarter 2 Summary1st April-23rd June
Survey Pop’n Total Hours Share of Pop’n Total Hours Share of
Period  '000 '000 Listening %  '000 '000 Listening %
BBC Radio FIVE LIVE Q

6127

38031

 3.7%

6040

42391

 4.1%
BBC Radio FIVE LIVE (inc SPORTS EXTRA) Q

6529

46231

 4.5%

6324

45916

 4.5%
FIVE LIVE SPORTS EXTRA Q

1522

8200

 0.8%

947

3525

 0.3%
BBC Radio Cumbria H

128

1080

 13.2%

138

1296

 15.6%
BBC Radio Humberside H

201

2407

 13.8%

223

2339

 14.2%
BBC Radio Lancashire H

224

1651

 7.4%

226

1753

 7.9%
BBC Radio Leeds H

241

1508

 5.1%

247

1558

 5.2%
BBC Radio Manchester H

196

1702

 5.0%

234

1487

 4.2%
BBC Radio Merseyside H

317

4483

 13.6%

357

5776

 17.1%
BBC Radio Newcastle H

328

2688

 9.8%

284

1702

 6.8%
BBC Radio Sheffield H

273

2138

 7.7%

255

2028

 7.3%
BBC Radio Stoke H

161

1387

 11.1%

165

1732

 14.0%
BBC Radio Tees H

149

1125

 7.0%

141

1080

 7.3%
Smooth Radio Brand UK H

3260

23507

 2.3%

3153

22757

 2.2%
Sunrise Radio National Q

556

3472

 0.3%

425

2713

 0.3%
Bauer Place Portfolio - North East H

799

6869

 15.7%

733

6400

 15.9%
Bauer Middlesbrough H

257

1815

 11.0%

261

2100

 13.6%
Bauer Newcastle H

544

5054

 17.8%

474

4299

 16.5%
Bauer Place Portfolio - North West H

1208

8233

 8.9%

1222

9103

 9.6%
Bauer Liverpool (inc. City Talk) H

509

4370

 11.9%

506

4783

 12.7%
Bauer Liverpool H

471

4078

 11.1%

477

4439

 11.8%
Bauer Manchester H

457

2520

 6.4%

447

2901

 7.1%
Bauer Preston H

296

1635

 6.5%

310

1763

 7.0%
Bauer Place Portfolio - Yorkshire H

1003

9511

 14.6%

974

8140

 12.6%
Bauer Hull H

293

3001

 14.3%

297

2408

 12.1%
Bauer Leeds H

207

2110

 11.5%

189

1449

 7.8%
Bauer Sheffield H

510

4465

 16.2%

489

4285

 15.4%
FM Bauer Place Portfolio North East H

632

4262

 9.8%

574

3863

 9.6%
Metro Radio H

444

3195

 11.2%

386

2677

 10.3%
TFM Radio H

190

1067

 6.4%

190

1186

 7.7%
C.F.M (Bauer Carlisle) Y

114

954

 19.2%

105

804

 17.4%
Bauer FM Liverpool H

462

3478

 9.4%

458

3810

 10.1%
Total City Talk/Magic 1548 H

159

1183

 3.2%

140

1318

 3.5%
City Talk 105.9 H

81

291

 0.9%

60

344

 1.0%
FM Bauer Place Portfolio North West H

1081

6626

 7.4%

1112

7467

 8.1%
Radio City 96.7 H

420

3186

 8.6%

428

3466

 9.2%
Key 103 (Manchester) H

395

2013

 5.1%

406

2601

 6.4%
97.4 Rock FM H

278

1427

 6.3%

290

1400

 6.2%
FM Bauer Place Portfolio Yorkshire H

810

6425

 11.1%

783

5330

 9.2%
96.3 Radio Aire H

115

1011

 9.1%

110

617

 5.2%
Hallam FM H

459

3355

 12.2%

431

3155

 11.4%
96.9 Viking FM H

236

2059

 9.8%

242

1557

 7.8%
Magic Network - North H

729

7300

 3.6%

680

6984

 3.5%
Magic Network - North East H

264

2607

 6.0%

234

2537

 6.3%
Magic 1152 (Newcastle) H

169

1859

 6.5%

140

1622

 6.2%
Magic 1170 (Teesside) H

94

748

 4.5%

94

915

 5.9%
Magic Network - North West H

186

1607

 1.7%

169

1636

 1.7%
Magic 1548 (Liverpool) H

86

892

 2.4%

83

973

 2.6%
Magic 1152 (Manchester) H

79

507

 1.3%

60

301

 0.7%
Magic 999 (Preston) H

22

208

 1.0%

25

363

 1.8%
Magic Network - Yorkshire H

279

3087

 4.7%

277

2811

 4.3%
Magic 828 (Leeds) H

108

1099

 6.0%

95

832

 4.5%
Magic AM (Sheffield) H

94

1111

 4.0%

100

1130

 4.1%
Magic 1161 (Hull) H

84

942

 4.5%

84

851

 4.3%
Total Cheshire Radio Y

64

476

 6.4%

58

386

 5.3%
Cheshire's Silk 106.9 Y

20

137

 4.1%

18

110

 3.5%
Chester's Dee 106.3 Y

44

338

 8.3%

40

275

 6.6%
Total CN Radio Y

253

1661

 10.5%

253

1810

 11.2%
The Bay Y

98

634

 11.0%

109

827

 14.1%
Lakeland Radio Y

19

136

 12.6%

19

138

 12.7%
Capital Manchester H

545

3433

 7.3%

500

2792

 5.7%
Capital North East H

477

3460

 8.0%

469

2845

 7.2%
Capital Yorkshire H

1189

8597

 9.4%

1165

8678

 9.5%
Gold Manchester H

93

690

 1.5%

79

974

 2.0%
Gold North West & Wales H

23

241

 1.1%

23

255

 1.2%
Heart North West and Wales H

228

1482

 7.0%

217

1269

 6.1%
XFM Manchester H

236

1234

 2.6%

230

1262

 2.6%
Lincs FM Group Yorkshire Y

313

2412

 7.7%

320

2394

 7.7%
Dearne FM Y

58

437

 8.8%

55

399

 8.1%
KCFM 99.8 Y

77

508

 5.6%

80

466

 5.4%
Ridings FM Y

45

417

 7.1%

50

496

 8.1%
Rother FM Y

45

301

 6.8%

40

287

 6.6%
Trax FM Y

90

751

 9.2%

96

747

 9.4%
The Local Radio Company Group Total Y

542

4532

 11.4%

541

4440

 11.3%
2BR Y

56

392

 12.2%

56

359

 11.4%
Minster FM Y

71

547

 8.9%

74

531

 8.8%
Star North East Y

58

400

 5.3%

26

151

 3.8%
Star NE - North (was Durham FM) Y

25

160

 3.8%

29

190

 5.8%
Star NE - South (was Alpha 103.2) Y

33

240

 7.3%

56

450

 15.5%
97.2 Stray FM Y

50

387

 12.5%

72

625

 13.2%
Sun FM Y

73

670

 13.8%

72

625

 13.2%
Yorkshire Coast Radio Y

51

460

 18.3%

47

414

 15.8%
Radio Mansfield 103.2 Y

45

355

 10.4%

44

369

 10.7%
Total Real and Smooth Ltd. H

5987

47317

 4.6%

5737

46154

 4.5%
Real and Smooth Ltd. North West Total H

1236

10163

 10.5%

1210

10107

 10.3%
Real and Smooth Ltd. North West Regional H

1174

9391

 9.8%

1127

8980

 9.2%
Real and Smooth Ltd. North East H

609

5197

 11.9%

562

4580

 11.4%
Real Radio North East - (was Century Radio) H

259

1782

 4.1%

238

1686

 4.2%
Total Real Radio North West H

574

4023

 4.2%

576

4712

 4.8%
Real Radio North West - (was Century Radio) H

492

3252

 3.4%

476

3584

 3.7%
106.1 Real XS Manchester (was 106.1 Rock Radio) H

109

771

 1.6%

134

1127

 2.3%
Real Radio Wales (North) H

72

414

 3.2%
Real Radio Yorkshire H

378

3044

 5.5%
Smooth Radio North East H

425

3414

 7.8%

383

2894

 7.2%
Smooth Radio North West H

814

6140

 6.4%

780

5396

 5.5%
96.2 The Revolution H

31

156

 1.7%

34

359

 4.1%
107 The Bee Y

34

219

 3.3%

39

262

 4.1%
107.6 Juice FM H

201

1231

 5.4%

183

1620

 7.1%
Peak 107 FM Y

97

803

 8.8%

93

720

 8.4%
Radio Wave 96.5 FM Y

77

828

 17.3%

76

785

 16.5%
102.4 Wish/107.2 Wire/107.4 Tower FM Y

178

931

 4.8%

176

849

 4.2%
107.4 Tower FM Y

46

251

 3.5%

48

273

 3.7%
107.2 Wire FM Y

60

261

 5.1%

54

235

 4.6%
102.4 Wish FM Y

72

418

 5.1%

74

341

 3.9%
Yorkshire Radio

89

263

 0.3%