MUTV has announced three deals over the week-end which will the dedicated broadcast channel extend its operations to Myanmar and Norway and extend its current partnership arrangement in Iceland with media company 365 for a further two years.
The new territory deals have been signed with SkyNet (to cover Myanmar) and TV2 Norway. The club’s official Scandinavian supporters’ club has the largest number of members of all the club’s official branches across the world.
In Iceland, 365 claims to be Iceland’s largest private media corporation, owning six TV stations in addition to radio stations, a national newspaper, magazines and an online news website. 365 already broadcasts MUTV content to fans via its Stod 2 Sport channel as part of a pay to view package. A new deal has been agreed which will see the channel showing MUTV footage for two more years.
MUTV now broadcasts in 56 countries world wide and has 22 international broadcast partners.
The station is run out of a stand-alone base in central Manchester.
Manchester United’s commercial director, Richard Arnold said: “Manchester United is fortunate enough to have 659 million followers around the globe and the creation of agreements, like the ones we have with SkyNet, TV2 and 365, allows us to bring them closer to the Club they love.
“The new agreements mean that MUTV now has 22 international broadcast partners, covering 56 territories worldwide including parts of Europe, Asia, Latin America and Africa. Through our partnerships, tens of millions of people now have access to MUTV content.
“The dedicated channel already creates some unique and distinctive content and, with the development of our network of broadcast partners, we are able to invest in this further. By teaming up with reputable media houses like SkyNet, TV2 and 365 we can ensure that this content is delivered in right way, reaching key audiences.”
