The Northern Marketing Awards 2015: The Winners

David Prior's picture
by David Prior

The Northern Marketing Awards 2015: The Winners

 in association with our headline partner Click Consult

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Here is the full list of winners from last night's Northern Marketing Awards, held at The Hilton Deansgate in Manchester.

NMA EwordB2B Campaign - supported by the eWord 

Winner: Avecto & MC2 – Patch Tuesday Campaign

21.10.15 © www.philtragen.com

Also nominated:

  • Cool Blue Brand Communications & Teesside University and Tees Valley Unlimited - Get Your Head into Digital B2B digital inclusion campaign
  • Gecko & Peninsula Group – Let’s Get Bums on Seats
  • Intermarketing Agency & RSA – BIBA 2015
  • Manifest & Wienerberger - Launching the UKs first e4 brick house with Wienerberger
  • Marketecture & dock10 – The New Industrial Revolut10n
  • Refinery & Magnet Trade – 123 Rewards incentivising kitchen sales
  • Stein IAS & Trelleborg Marine Systems - The Performance People

 

B2C Campaign

Winner: PHD & AG Barr - Aye no bad to that - IRN-BRU Commonwealth Games 2014 by PHD The Leith Agency Blonde and Stripe

21.10.15 © www.philtragen.com

Also nominated:

  • BJL Group & Sherwin Williams (Ronseal) - Ronseal Apology
  • Cool Blue Brand Communications & Barker and Stonehouse - Launching a Flagship with the Queen of British Baking
  • Epiphany & Amplifon - Sounds of Street View
  • every1 & Accentuate Games - Accentuate brand website and launch campaign
  • Intermarketing Agency & East Coast - Virgin Trains East Coast
  • Mosquito & ZOFLORA – The Hidden World of Bacteria
  • Umpf & CANIDAE - The World's First Dog Selfie Mirror

 

Best Food & Drink Campaign

Winner: Savvy Marketing & LowLow Kerry Foods - LowLow Driving Growth in Tesco

21.10.15 © www.philtragen.com

Also nominated:

  • CreativeRace & Greggs - Greggs Sandwich Relaunch Summer 2014
  • Manifest & Grumpy Mule - Grumpy Mule rebrand & launch campaign
  • PHD & AG Barr - Aye no bad to that - IRN-BRU Commonwealth Games 2014 by PHD The Leith Agency Blonde and Stripe
  • PHD & AG Barr - Rockstar The League of Rockstars
  • Savvy Marketing & KP Snacks - Velvet Crunch 2015 - Shopper Activation
  • Savvy Marketing & Richmond Kerry Foods - Richmond Sausages at Christmas

 

Best Not-for-Profit Campaign

Winner: Smith & Smith & Manchester Dogs Home - Manchester Dogs Home Fire

21.10.15 © www.philtragen.com

Also nominated:

  • Bigger PR & Blackburn with Darwen Borough Council - FALLSTOP
  • Diva Creative & CTC the national cycling charity - The Big Bike Revival
  • MediaCom North & NHS England - NHS - Under the Weather
  • Mint Umbrella & Champs Cheshire & Merseyside Public Health Collaborative - Be a Lover not a Fighter
  • South Yorkshire Police - South Yorkshire Police
  • Standby Productions with Beechwood Cancer Care - Beechwood Cancer Care Sponsorship Film
  • Vivid & Canal & River Trust - Humans of the Waterways

 

PNAOrchardBest Professional & Financial Services Campaign - supported by Orchard

Winner: MoneySuperMarket - PR Amplification - EpicStrut

21.10.15 © www.philtragen.com

Also nominated:

  • Citypress & Swinton Insurance - Driving Abroad
  • Gecko & Peninsula Group Limited - Let's Get Bums on Seats
  • Jaywing & Carat Manchester - Skipton Building Society - DNA of Retirement
  • Leeds Building Society - Bizarre Taxes
  • Quba New Media & Westfield Health - SEO Campaign for Health Cash Plans

 

Best Property & Construction Campaign

Winner: Redrow Homes - Very Redrow

21.10.15 © www.philtragen.com

Also nominated:

  • Boxed Red Marketing & Meller Braggins - Integrated Property Campaign
  • Cool Blue Brand Communications & Story Homes - Creating a New Chapter for Story Homes
  • Great Places Housing Group
  • Tribe apartments
  • Branding the Three Towers
  • Refinery & Magnet Trade - 123 Rewards  incentivising kitchen sales
  • Space and Time Media & Avant Homes - Avant Homes 2014 Summer Campaign

 

Better Placed Marketing PeopleBest Retail Campaign - supported by Better Placed recruitment

Winner: Summit & Argos - Synchronising paid search with TV advertising weather and seasonality

21.10.15 © www.philtragen.com

Highly Commended: Search Laboratory & Tiger Sheds - The World's First Zombie Fortification Cabin

Also nominated:

  • Branded3 & bathstore - bathstore Buyer's Guides
  • Epiphany & Direct Blinds - Building a brand for digital success
  • CreativeRace & Asda - Asda Click & Collect Project Ajax
  • Home & Interflora - Surprise Someone Special
  • Inside Online & Dreams Beds - The Sleep Matters Club for Dreams by Inside Online
  • Momentum Worldwide & Asda - Halloween Retailtainment - Spook Squad

 

Best Sport Campaign

Winner: PHD & AG Barr - Aye no bad to that - IRN-BRU Commonwealth Games 2014 by PHD The Leith Agency Blonde and Stripe

21.10.15 © www.philtragen.com

Also nominated:

  • Aintree - A Jockey Club Racecourse - The 2015 Crabbie's Grand National MarketingPR Campaign
  • Manifest & British Military Fitness - National Outdoor Fitness Day and the Guinness World Record attempt

 

Mustard Research logo 2015.pngBest Tourism & Leisure Campaign - supported by Mustard Research

Winner: Umpf & Park Inn by Radisson - Park Inn by Radisson E-scapes

21.10.15 © www.philtragen.com

Also nominated:

  • Accord Group & Emerald Waterways - Emerald Waterways 2016 Launch Campaign
  • Chatsworth House - Chatsworth House Trust 2015 Friends Campaign
  • Liverpool Biennial - Liverpool Biennial 2014
  • Pixel8 & DoubleTree by Hilton - DoubleTree by Hilton StarryNights Campaign
  • Reckless & Carden Park Estate - Carden Park Estate Website Project Hotel Re-launch Lead Generation & Data Capture
  • Visit Liverpool & Cunard - Cunard175 Celebrations - Three Queens Liverpool
  • Vivid & Visit Guernsey - Great things happen in Guernsey

 

Best CSR Campaign

Winner: University of Central Lancashire - Lancashire Science Festival

21.10.15 © www.philtragen.com

Also nominated:

  • Refinery & Magnet Trade, Smoking Gun PR and Door4 - Community champions
  • TMC Strategic Communications & Siemens PLC - The Siemens Roller-Coaster Challenge in partnership with TMC Strategic Communications

 

Best Low Budget Campaign

Winner: Great Places Housing Group & Tribe apartments - Branding the Three Towers

21.10.15 © www.philtragen.com

Also nominated:

  • Fig Creative & TF Solutions - The Ice Men - We Know Air Con
  • Manifest & British Military Fitness - National Outdoor Fitness Day and the Guinness World Record attempt
  • Marketing Cheshire & Cheshire East Council - ITV Home Fires Promotion
  • MoneySuperMarket - PR Amplification - EpicStrut
  • Northumberland Tourism, SD Advertising & Room8 Design - Northumberland the land that’s just as good with the lights off
  • Refinery & Client Magnet Trade - Partners Smoking Gun PR and Door4 - Community champions
  • Umpf & Park Inn by Radisson - Park Inn by Radisson E-scapes

 

Best TV Commercial Campaign

Winner: Zuto, Karmarama & PHD - Rule the Dealership

21.10.15 © www.philtragen.com

  • Home & Dream Bingo - Tell Us Your Dream
  • Home & Interflora - Surprise Someone Special
  • ITV & Carat - Interflora's Surprise Surprise Partnership
  • ITV & MediaCom - NHS Direct and ITV Weather
  • PHD & AG Barr - Aye no bad to that - IRN-BRU Commonwealth Games 2014 by PHD The Leith Agency Blonde and Stripe

 

Best Outdoor Advertising Campaign

Winner: MediaCom North & Tsingtao - Tsingtao: The Eight Immortals

21.10.15 © www.philtragen.com

 

CTIDigital logoBest Social Media Campaign - supported by CTI Digital

Winner: Umpf & CANIDAE - The World's First Dog Selfie Mirror

21.10.15 © www.philtragen.com

Also nominated:

  • Home & Dream Bingo - Tell Us Your Dream
  • Intermarketing Agency & British Triathlon Federation - Strikeapose for British Triathlon
  • Liquid & Vitaflo - Vitafriends PKU - challengesimon Social Media Campaign
  • Liverpool City Council  & Culture Liverpool - One Magnificent City
  • MoneySuperMarket – Social Media Amplification - EpicStrut
  • Mosquito & Zoflora - The Hidden World of Bacteria
  • Smoking Gun PR & Magnet Trade - Talking to the Trade  

 

Best Use of Research or Insight

Winner: Summit & Argos - Synchronising paid search with TV advertising weather and seasonality

21.10.15 © www.philtragen.com

Also nominated:

  • CreativeRace & Greggs - Greggs Customer Segmentation
  • Jaywing & Carat Manchester & Skipton Building Society - DNA of Retirement
  • Kingsland Drinks In association with The Insight Edge and Innovation Ink with special thanks to Wine Intelligence - WinePRO
  • KMP Digitata & Aberdeen International Airport - KMP Digitata Re-design Aberdeen International Airports website
  • Manifest & Grumpy Mule - Grumpy Mule rebrand & launch
  • Mustard & Knauf Insulation - Fitter Friendly Campaign
  • PHD & AG Barr - Rockstar The League of Rockstars

 

NMA PitchBest In House Team - supported by Pitch Consultants

Winner: Zuto

21.10.15 © www.philtragen.com

Also nominated:

  • MoneySuperMarket
  • University of Central Lancashire

  

Best Small Agency

Winner: Umpf

21.10.15 © www.philtragen.com

Also nominated:

  • Agent Marketing
  • Elementary Digital
  • Fantastic Media
  • ICG
  • MOSQUITO
  • Parker Design Consultants
  • Vivid

 

Network Marketing Prolific NorthBest Large Agency - supported by Network Marketing

Winner: Epiphany

21.10.15 © www.philtragen.com

Also nominated:

  • BJL Group
  • Jaywing
  • MANIFEST
  • MediaCom North
  • Search Laboratory
  • Stein IAS
  • Tecmark

 

Met Marketing logoGolf entertainment on the evening kindly provided by MET Marketing.