Manchester's Mob Sport behind record-breaking Alexis Sanchez launch film
Manchester production company Mob Sport is behind an acclaimed video unveiling Alexis Sanchez's arrival at Manchester.
The 36-second film, featuring a piano-playing Sanchez, has already been viewed almost 10 million times on United's official Facebook page and shared almost 200,000 times.
The film was directed by The Mob’s Ben Thornley and commissioned, filmed, edited and post produced in just 24 hours in a weekend of secrecy at Old Trafford.
Producer Mark Collins told us they had only got the official go-ahead to do the shoot on Saturday night and had spent all Sunday working on the project.
The film has received a positive reception from fans and commentators and is set to be one of the most-viewed football videos of its kind.
Mob Sport also produced United's launch film for Paul Pogba when the Frenchman signed in August 2016.