The Northern Marketing Awards: the short list announced

Nick Jaspan's picture
by Nick Jaspan

NMA logo 2013The short list for the Northern Marketing Awards 2013 is announced today ahead of the awards dinner on Wednesday 3 July. Over 140 entries were received from leading brands and organisations along with marketing, creative and digital  agencies from across the North for the 20 award categories on offer.

The awards dinner will be presented by the broadcaster Andy Crane and given the exceptionally high quality level of entries we received, we anticipate that the dinner on 3 July will see the largest single gathering of marketers and their agencies in the North in 2013.

The headline partner of the awards is Melbourne Server Hosting and the awards are also being supported by NABS.

For further information about the evening or to book tickets, please visit our micro-site or contact Kerry Wilson at Don’t Panic on 01706 828855 or

We’d like to thank our outstanding panel of 15 judges for all their hard work and patience working through such a number and variety of quality entries.

Unfortunately, given the large volume of entries, a number of companies will be disappointed not to have been short listed and we’d also like to thank these companies for their time and interest and wish them better luck next year.

Phil Jones Phil Jones

Further detailed information about our judges can be found on the micro site but for the record, the judges were:

  • Steve Baron, Professor of Marketing, University of Liverpool Management School
  • Mark Critchley, Chief Executive, Handsome
  • Andrew Diggle, Head of Content, Manchester United
  • Lee Hicken, Director, Hebe Media Leeds
  • Phil Jones, UK Country Head/Deputy Managing Director, Brother UK
  • John Leach, CEO, Winning Pitch
  • Emma Leech, Director of Marketing & Communications, University of Nottingham
  • Cat Lewis, CEO & Executive Producer, Nine Lives Media
  • Katrina Michel, CEO, Marketing Cheshire
  • Ian Ratcliffe, Head of Communications and Public Involvement, Stockport MBC
  • Jason Spencer, Business Development Director, ITV
  • Will Stone, Head of Communications UK & Ireland, UPM
  • Michael Taylor, Chairman, Downtown Manchester
  • Nigel Walley, Managing Director, Decipher
  • Karen Webber, Head of Marketing Communications, Axonn Media

Where there may have been any potential conflict of interests,  the judge/s concerned withdrew from the relevant category judging session.

In the meantime, here’s to the Awards ceremony on 3 July and what promises to be an unmissable occasion - whether you work for an organisation, company, brand or agency - as several hundred guests uniquely gather to celebrate marketing excellence and innovation in the North of England.

There are a limited number of sponsorship and commercial opportunities available and to explore further, please contact or contact him on 07788 417660.



The Northern Marketing Awards 2013 – headline partner Melbourne Server Hosting:

The Short list


Motionlab: The FIT Show
One Marketing: Moduleo UK Launch
Refinery Marketing Communications: Creating and launching the Magnet Express brand
Stein IAS: Studio Bovine
Stein IAS: The Atos London 2012 Olympic Games Campaign
Stein IAS: The Business of Change
Stein IAS: The Institute of Contemporary Print
Stein IAS: Trelleborg Marine Systems marketing transformation project


Origin Creative & Manchester United: Sign For United
Refinery Marketing Communications: Creating and launching the Magnet Express brand
Tyne Met College: Totally TyneMet...Totally Me: ‘school leavers’ campaign

Consumer Durable

Journey9: Jaguar in the City
Mosquito Digital: Show Me Your Wardrobe' AFP for Collection Cosmetics

bpa-logoDrink - sponsored by Better Placed

ITV and Spirit Media: Moments of Joy for all the family with Highland Spring
PHD: IRN-BRU Gets You Through

Energy & Utilities

Livelink New Media: campaign for Coals2u
One Marketing & United Utilities: Think Before You Flush
United Utilities & UTV Media: United Utilities reservoir safety campaign

Health Sciences, Pharmaceuticals & Consumer Health Care

CreationADM: The Anamix 6 Scheme
Stein IAS: Studio Bovine

IT & Telecoms

Citypress: Brother's Last Typewriter, Celebrating the past, focusing on the future
Forepoint: ATLAS Consortium Website
Stein IAS: The Atos London 2012 Olympic Games Campaign
Stein IAS: The TalkTalk Business marketing transformation project


BJL Group: Give more than just a card, Big Issue North
Code Computerlove: Refuge Support A Friend Campaign
Epiphany & For All Events: Jane Tomlinson Appeal and The Plusnet Yorkshire Marathon
Manchester Metropolitan University & The Chase: Best B2C print publication
Photolink Creative: Creative Mentorship Programme with The University of Salford
Profile Communication & Mid Cheshire Hospitals Trust: One in Eleven Campaign
Stein IAS: The Business of Change, Climate KIC
Vivid: Ideas worth scanning, People's History Museum & Vivid

Professional & Financial Services

BJL Group: Regional Revitalisation, Yorkshire Heartland
K2L Marketing: Camlee - Passionate about Business
Newcastle Building Society: Personalised Welcome
SAS Daniels: Rooted in Cheshire
Stein IAS: Where's your Tipping Point?

Property & Construction

Clear Marketing & Cala Homes: The Time Is Now
Cube3: The Point
Livelink New Media: Refurb or Rebuild Live for Elliott Modular Building
Rare Creative Group: PLANITHERM's Window of Opportunity
Redrow Homes: Share a Little Bit of Joy
Redrow Homes: Time to Move, Time to Talk to Redrow
Refinery Marketing Communications: Creating and launching the Magnet Express brand
Urban Splash: Park Hill


Fluid Creativity: American Soda Digital Retail Marketing
ITV and Mediacom North: Game-changing retail innovation with Girls Aloud and
Lakestar McCann: Making an impact, Lakestar McCann help Missguided drive market share
One Marketing: Spring Campaign
Photolink Creative: Brand Positioning and Multi-Channel Profile Building for Regis Salon
Refinery Marketing Communications: Creating and launching the Magnet Express brand

Tourism & Leisure

Carrier: Digitising Carrier - A luxury travel brand
Cirrus: Welcome to Yorkshire
Cube3: Hotel La Tour
ITV and Carat Manchester: Creating Product Placement Innovation in God's Own County
Manchester City Council: Manchester Day Parade 2012
R.O.EYE & Virgin Holidays: Driving Sales, Booking Values and Passenger Numbers whilst saving cost

Low Budget Campaign

Contact: Dystopia theatre marketing campaign managed by ICON, Contact’s youth marketing team
Fantastic Media: Fast Fruit - building the Fruitypot brand
Liquid Solution & Trumpet PR and Design - Bravissimo's Boob School
Livelink New Media: Refurb or Rebuild Live! Project for Elliott Modular Building
Lizardfish TV: Viral Advert for Jockey
Origin Creative & Merseyside Police: Cannabis Farms Campaign
Photolink Creative: Brand Collaboration Launch Campaign for Ellesse and The Hacienda
SAS Daniels: Rooted in Cheshire

Mobile Marketing

Code Computerlove: Connecting Students With Nearby Discounts
MediaCom & National Tyres & Autocare: right time, right place, right message
MediaCom & The Co-operative: Driving education and awareness through mobile
Mosquito Digital: 'Groove India' for Leeds College of Music

Social Media

BJL Group: Crown Paints 'Express Yourself' Spin to Win
Code Computerlove: Brother UK Gets Stuck In With Social Media Engagement
diva creative: The HIV-Hop
Mosquito Digital: 90 Best Uses for Zoflora
Origin Creative & The British Council: Learn The Words
Profile Communication: Shire Horse Society Facebook Campaign
Weber Shandwick: Cussons Mum & Me - Motherhood Understood


diva creative & City of York Council: i-Travel York Programme Launch
K2L Marketing: Chadwicks - Updating the Image of Waste Management
K2L Marketing: Join the Green Chef Revolution
Stein IAS: The business of Change

Best use of Research or Insight

Code Computerlove & Oxfam International: Behind The Brands Campaign
diva creative: Leeds Teaching Hospitals Trust & Leeds City Council public health team - Prevent Infection - Protect Everyone
Morris Hargreaves McIntyre/Lateral Thinkers: Unpacking Exhibitions - exploring the market for paid-for exhibitions at London's Cultural Venues
Mustard: A Dog, a Bald Guy and a Camper Van: Encouraging the uptake of bowel cancer screening in the North East of England
Newcastle Building Society: Personalised Welcome
Rare Creative Group: PLANITHERM's Window of Opportunity
Stein IAS: TalkTalk Business - Brand Gap Analysis
WRG: Jaguar F-Type Media Preview

Best In house Team

Manchester City Council
Newcastle Building Society
Urban Splash

Best Small Agency

INK Digital
K2L Marketing
Mosquito Digital
Profile Communication
We Are Creation

Best Large Agency

Code Computerlove
Lakestar McCann
Livelink New Media
origin Creative
Stein IAS

Grand Prix

Awarded on the evening

The Twitterwall on the evening is produced and sponsored by KMP KMP_ROIDigitata



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