Each Friday in The Wrap, one of the North’s leading media and creative figures will be giving us their take on the news covered by Prolific North over the last seven days. This week it’s the turn of Tom Cull, Managing Director of iProspect.
This week's Points North is from Matt Bourn, Partner & Director, London, at Finn. He says brand marketing is broken - and is pointing the finger at the internet.
For this week's Points North, BBC Sports Editor Dan Roan gives a fascinating behind-the-scenes account of his first, dramatic week at the Euros in France.
This week’s Points North is from Andy Whitmore, founder of 438 Marketing. He says the larger agency model is broken - and offers a vision for what the agency of the future needs to be.
This week’s Points North is from Mark Davison, chief data officer for Callcredit Information Group. He discusses some of the latest trends in data and emergence of the personal information economy.
