CreativeRace hires new Strategy Director from Jaywing

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by Simon Austin
Leeds agency CreativeRace has recruited Nicola Carey from Jaywing as its new Strategy Director.

Carey will be responsible for developing and implementing strategies for clients including ASDA, Greggs, DFS and Pets at Home.

She will also help to develop the agency’s own strategic offering, with particular emphasis on growing CreativeRace’s digital capabilities.

Carey was with Jaywing for more than three years, latterly as Client Strategy Director helping to consolidate the group’s brand and performance marketing teams.

CreativeRace chairman Gordon Bethell said: “We are extremely pleased to welcome Nicola to the team. She brings with her an outstanding level of strategy development experience, and we’re looking forward to seeing this knowledge and insight applied to our own client campaigns.”