Tangerine brings in M&C Saatchi’s Harding to head consumer division

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by Stephen Chapman

Manchester’s Tangerine PR has restructured its senior team with the appointment of Mary Harding.

The former senior account director at M&C Saatchi Sport and Entertainment will take up the role of managing director of Tangerine’s consumer division with immediate effect.

She takes over from director and co-founder Sarah Halton, who will now move into a client services role. Harding will report to group managing director, Sandy Lindsay and sit on the management team alongside Sam Gregory (b2b) and Ben Aronson (Juice)

“Under Sarah’s stewardship, our consumer team has developed into a hugely successful part of the agency,” said Lindsay.

“We have now reached a size where we need to expand our senior team once again and establishing this role was a natural step for us following the appointment of Sam Gregory as b2b managing director in 2011.

“Mary brings some fantastic experience that will be a huge asset for the agency and our clients and I’m very much looking forward to seeing our consumer offer develop even further in 2013.”

Harding spent 8 years at M&C Saatchi, working on sports sponsorship campaigns and overseeing talent publicity for the likes of Amir Khan and Reebok.

“Tangerine has an exceptional reputation nationally, with a strong portfolio of retained consumer brands and an award winning team that I’m really excited to be working with,” she said.

“The growth the agency has seen in recent years has been unrelenting, despite the difficult market conditions, and my focus will be to sustain this expansion, but equally importantly, work with Sandy and Sarah to develop our people and our offer even more.”