Preston-based Wash Studio has created the next stage of Hyundai Motor UK’s campaign featuring the ‘Petrol Heads’.
In last year’s launch of the high performance ‘N’ range, Wash introduced the characters featuring in the ‘Turning Petrol Heads’ campaign – which won the ‘Broadcasting – Commercial / Advertising’ award at the recent Prolific North Awards.
The agency was re-commissioned to develop a complementary concept for the i30 Fastback N model.
Andy Walmsley, Wash Studio’s owner and Creative Director explains: “The new i30 Fastback N is styled to stand out, featuring high-performance design elements and sophisticated lines, this campaign aims to appeal to the petrol-head community yet also signify that ‘it’s time for a new classic’ in the market.
“As well as the characters’ new tailored looks, viewers will notice their persona evolving, with some subtle features in the advert that may resonate with both car enthusiasts and fans of ‘classic’ movies of a certain period. The soundtrack also being of a period, yet giving the commercial an edginess that tells people that this car is certainly not for the mainstream – it’s for the ones in the know”.
