Yorkshire Water calls agency review as it looks to "ramp up" creative output

David Prior's picture
by David Prior

Yorkshire Water has called an agency review as it looks to "ramp up" its creative output.

The Bradford-headquarted firm is looking for an agency to take on creative communications design services such as brand collateral, signage, livery, presentations, infographics and copywriting.

It is also looking for brand communications support for strategy, campaigns and media buying with a full mix of experience covering radio, TV, print, events and outdoor advertising.

Yorkshire Water is continuing to invest in PR and says it has "some meaty projects" approaching and is looking for assistance with online and offline content plans, creating assets, influencer marketing and media relations expertise.

It adds that it will all be underpinned by the work of new data agencies who will provide expert data science models to help develop strategies that better predict customer behaviour and build engagement with customers. They will use this data to inform effective marketing and communications.

Aimee Linfoot, manager of marketing, media and campaigns at Yorkshire Water, said: “This is an exciting time at Yorkshire Water with plenty of projects for agencies to really gets their teeth stuck into.

“We look forward to hearing form talented agencies who can help us to continue to create content which really connects with our customers across all channels.”

To register interest, agencies are asked to email Tim.price@yorkshirewater.co.uk.

Yorkshire Water manages the collection, treatment and distribution of water in the region, supplying around 1.24 billion litres of drinking water to over 5 million people every day. 

It has 2,500 staff and relies on a network of over 700 treatment works, 130 reservoirs and 62,000 miles of mains.

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